Services

From the first sentence to opening night.

Visual Valley concepts, produces and opens immersive worlds for museums, destinations and brands. One team carries the work through four phases, so the idea that wins the room is still the idea that opens it.

Phase 01

World

We write the world before we build it.

Story, space and audience in one document: the score that every later decision is checked against.

  • Concept and narrative
  • Visitor journey and spatial logic
  • Emotional arc, room by room
  • Technical outline and budget range
Phase 02

Build

Image, sound, light and code under one roof.

Directed by the people who wrote the score, so nothing gets lost between suppliers.

  • Film, CGI and animation
  • Spatial audio and original score
  • Interaction and show software
  • Projection, LED and show-control design
Phase 03

Tune

On site, until the room performs.

Every projector, speaker and cue is set in the real space with real visitors, not in a render.

  • Installation and calibration
  • Timing, intensity and pacing
  • Test audiences and iteration
  • Operator training and documentation
Phase 04

Open

Opening night is where the measuring starts.

We stay after launch to see how people move, where they stop and what they tell others.

  • Launch and press moment
  • Visitor research and reporting
  • Maintenance and content updates
  • New seasons and chapters
Visitors in the clockwork room at Remastered
The wave room at Euromast, The Rise of Rotterdam

Ways to work with us

A complete world

Concept to opening for a new destination, exhibition or brand world. One team from the first sentence to opening night, which is how we prefer to work.

For example Tonnenloods, Euromast

Concept and feasibility

The World phase on its own: story, visitor journey, technical outline and a budget range, ready for a board meeting or a funding round.

New content for an existing venue

For immersive venues that already own the screens, projectors and speakers: new shows, rooms and seasons, made to fit your space and hardware.

For example Remastered

Creative direction

For agencies, architects and exhibition builders who need story, image and space to hold together as one idea.

For example G-Star RAW

What we make

All projects

Permanent destinations

Museums, landmarks and visitor attractions that run for years, not weeks.

Brand worlds

Spaces and campaigns where a brand is lived in rather than announced.

Event worlds

Openings, stages and keynotes that change the room before anyone speaks.

Crafts